Below, please find a schedule of the conference sessions at The Digital Signage Show. Conference attendees may also attend the KioskCom Self Service Expo educational sessions, focused on kiosks, self check-in and self check-out and other self-service technologies. Visit this link for details on the KioskCom conference sessions.
Wednesday, April 16, 2008
8:00 - 8:45 AM
Workshop A - Where Do I Start: Kiosks, Digital Signage and Interactive Self Service 101
This introductory session is designed and tailored specifically for those organizations that are in the early stages of planning and deploying kiosks, digital signage or other self-service initiatives. This session will address:
General Overview of the Industry –research data, who’s doing what, future projections
Defining Business Goals & Customer Experience – Qualifying the reason for deployment
Understanding the value proposition for Retailer, Brand Marketer, and the Customer
What to Consider – Hardware, Software, Services, Deployment and Marketing
Identifying Technology benefits – Kiosks, Digital Signage, Handhelds, etc.;
Determining your goals while attending Self-Service Expo – and how to accomplish them!
Workshop B - Executive Deployer – Analysis and Conclusion
Exclusively for merchant deployers who have already launched a kiosk, digital signage or other self-service technology program in their organizations, this session will continue the discussions from the Town Hall Meeting.
Traditional in-store applications such as Point-of-Sale (POS), inventory management, and replenishment systems help ensure product availability and transaction efficiency, but retailers need to complement these investments with customer- and employee-facing advanced selling technologies. This presentation – based on findings from AMR Research’s and RIS News’ latest survey of the retail industry – looks at new technologies along with revamped processes used to create a closed-loop selling strategy that leverages customer and product insights to empower employees and provide customers with timely and relevant information. Hear about trends and best practices regarding the utilization of advanced technologies such as kiosks, digital signage and displays, and mobile devices to ensure pervasive interaction at each consumer touch point
10:30 - 11:30 AM
Delivering What Customers Want, When They Want it, & How They Want It: Gaining and Utilizing Interactive Feedback
Traditional digital signage applications continue to face the dilemma of providing updated, relevant, FRESH content to ensure the customer keeps interest and looks to them
What’s missing from these interactions is the invaluable feedback about the user. What do customers want, when do they want it, and how do they want to receive it? This feedback can then be used to develop and deliver the most relevant and targeted messages delivered directly the customer. Attend this session and learn how interactive digital technologies:
Offer a reason for customers to stop long enough to take in the message;
Deliver real-time feedback & allow for adaptive advertising based on user preferences
Measure campaign effectiveness and efficiency
Provide marketers with significant data to determine buying patterns and advertising trends and compare purchase conversion rates
Provides valuable market data and accountability, but most importantly, it can help provide the credible ROI evidence necessary for a complete project rollout.
SESSION CHAIR:
Anthony Uhrick, Vice President, NextWindow, Ltd
SPEAKERS:
Rick D. Davis, Executive Director, Kern County Board of Trade
Getting People To Engage & Take Action: The A-Z's of Interactive Digital Signage
A positive customer engagement is critical to getting them to take positive action. From touchscreens to cellular interactivity to RFID triggered “smart shelves”, this session will address what is necessary to create these positive engagements, and how to successfully navigate the specific design challenges of interactive digital signage. Attend this session and learn:
How to create effective and engaging content for Interactive Digital Signage
Why interactivity is the future of Digital Signage
The various advantages of interactivity and ways to overcome barriers to growth
SPEAKER:
Brian Ardinger, SVP/CMO, Nanonation
SPEAKERS:
Mike Anderson, Managing Consultant, Live Nation, Inc.
Stephen Randall, President, LocaModa
2:00 - 3:00 PM
Mainstream or Minority?Using Cellular Based Networking for Digital Signage
A must see presentation for attendees interested in IP-based “networked” digital signage solutions. This session will highlight the business and technology value of a digital signage network using today’s broadband cellular capabilities. Hear the pros and cons of today’s offerings and what’s in store for the future. Included will be:
Business advantages of networking through cellular broadband services
Capabilities of today’s GSM and CDMA cellular-based IP Networks
Today’s limitations of cellular networking
Future directions—the total integration of cell phones, voice and data
SESSION CHAIR:
Keith Kelsen, CEO & Chairman, The MediaTile Company
SPEAKERS:
Matt Charipar, National Sales Manager, Hunter's Specialties, Inc.
Calculating Your Metrics: Understanding & Developing ROI Models and Measurement Methodologies for Digital Signage
There are many different ROI models for profitable digital signage deployments. Whether your deployment is an informational or revenue generating digital signage network will contribute to your decisions. Attend this session and discuss:
Advertising revenue vs. corporate communications
Content is king
Location, Location, Location
SESSION CHAIR:
John Taylor, CEO, Ecast
SPEAKERS:
Lyle Bunn, Stategy Architect, BUNN Co.
Warren Harmon, Section Head - Video, Audiovisual & Photography, Mayo Clinic
Thursday, April 17, 2008
8:00 - 8:45 AM
Workshop - Increasing Advertising Revenue: How to Sell Your Ad-Based Network Effectively
Effectively selling advertisements on your digital signage network is critical to ensure profitability.
How do you make your digital signage network profitable? How long will it take for your business to generate a profit? How can you ensure ongoing revenue generation for your digital signage network? Attend this session and learn how to:
Define revenue opportunities and maximize revenue potential
Strategically determine proper advertising rates
Understand what media buyers and advertisers look for
Get your advertising based network operational and profitable
Harrah’s Entertainment, Inc. is the largest gaming organization in the world, with nearly 100,000 employees and revenues of about $10 billion, operating more than 50 casinos around the world, along with more than 40,000 hotel rooms, hundreds of restaurants, lounges and retail shops and a host of other amenities ranging from meeting and convention facilities to golf courses, providing jets and the like. Like many self-service deployments, Harrah’s has initiated a variety of projects to streamline efficiency and manage labor costs, but they have also been very focused on using self service as a major improvement in their customer service efforts. By focusing on automating key touchpoints that could impact their guests’ decision on choosing Harrah’s over other alternatives , Harrah’s Entertainment continues to work towards bettering the experience of their guests and growing through better service and satisfaction.
Starting in the late 1990’s with their loyalty and rewards programs, continuing on through slots and now utilizing the Total Rewards cards themselves, and most recently by introducing the Microsoft Surface computers, Harrah’s Entertainment has continued to initiate new efforts to improve their service and offerings to their clientele. Attend this session and learn how Harrah’s Entertainment:
Continues to improve on customer service and the customer experience through leveraging new technology
Introduce new self-service applications into their business with a focus on the customer
Embraced the use of self-service technology and digital touchpoints for differentiation.
10:30 - 11:30 AM
Defining Success Criteria for Digital Signage Project
Many companies are not certain what to expect for success in their digital signage deployment. Join this panel of experts and hear from them real-world case studies on how they defined and measured success criteria for their digital signage project and gained organization approval and support. The group will address each stage – Pilot, Deployment & Post-Deployment Operation – and what to expect in each along the way. This highly interactive session has been designed specifically to provide attendees with the opportunity to:
Clearly identify the key stages of a digital signage deployment and the unique issues that need to be addressed in each stage, and how to define and measure success
Understand the technologies and processes required to address those issues and move to the next stage
Learn the key components of the digital signage management workflow and how those components impact your project’s success
Ensure success through best practices and lessons learned through real-world case studies of successful projects.
SESSION CHAIR:
V. Miller Newton, CEO, Netkey
SPEAKERS:
Robb Brown, IT Chief Architecture Officer, Robins Air Force Base
11:45 AM - 12:45 PM
Launching and/or Managing Global Digital Signage Deployments
This session is designed for organizations that are working in the planning and deployment of global rollouts/networks and/or are supporting global customers This session will address:
General Overview of Global Requirements
Cultural issues – content, language, style, user interface designs, etc.
Technology issues and support such as ASP tools, global management, supply chain
Global Regulations such as RoHS (the Restriction of the use of certain Hazardous Substances in electrical and electronic equipment) and The WEEE Directive (Waste Electrical & Electronic Equipment)
SESSION CHAIR:
Doug Albregts, Vice President & General Manager - Display Systems Group, Richardson Electronics, Ltd.
SPEAKERS:
Christopher Burtt, Global Digital Signage Product Manager, Reuters
Scott Koller, SVP of Sales & Marketing, Wireless Ronin
