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Keynotes
Keynote Presentations:
Wednesday, April 16, 2008
9:00 - 10:00 AM
Delivering Pervasive Interaction with Advanced Selling Technologies
Traditional in-store applications such as Point-of-Sale (POS), inventory management, and replenishment systems help ensure product availability and transaction efficiency, but retailers need to complement these investments with customer- and employee-facing advanced selling technologies. This presentation – based on findings from AMR Research’s and RIS News’ latest survey of the retail industry – looks at new technologies along with revamped processes used to create a closed-loop selling strategy that leverages customer and product insights to empower employees and provide customers with timely and relevant information. Hear about trends and best practices regarding the utilization of advanced technologies such as kiosks, digital signage and displays, and mobile devices to ensure pervasive interaction at each consumer touch point
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Rob Garf, Vice President, Retail Strategies, AMR Research
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Thursday, April 17, 2008
9:00 - 10:00 AM
Engaging Customers through Digital Technologies
Harrah’s Entertainment, Inc. is the largest gaming organization in the world, with nearly 100,000 employees and revenues of about $10 billion, operating more than 50 casinos around the world, along with more than 40,000 hotel rooms, hundreds of restaurants, lounges and retail shops and a host of other amenities ranging from meeting and convention facilities to golf courses, providing jets and the like. Like many self-service deployments, Harrah’s has initiated a variety of projects to streamline efficiency and manage labor costs, but they have also been very focused on using self service as a major improvement in their customer service efforts. By focusing on automating key touchpoints that could impact their guests’ decision on choosing Harrah’s over other alternatives , Harrah’s Entertainment continues to work towards bettering the experience of their guests and growing through better service and satisfaction.
Starting in the late 1990’s with their loyalty and rewards programs, continuing on through slots and now utilizing the Total Rewards cards themselves, and most recently by introducing the Microsoft Surface computers, Harrah’s Entertainment has continued to initiate new efforts to improve their service and offerings to their clientele. Attend this session and learn how Harrah’s Entertainment:
Continues to improve on customer service and the customer experience through leveraging new technology
Introduce new self-service applications into their business with a focus on the customer
Embraced the use of self-service technology and digital touchpoints for differentiation.
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Tim Stanley, CIO and Senior Vice President of Innovation, Gaming, Technology, Harrah’s Entertainment
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