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Home // Digital Signage Tech Talks
Digital Signage Tech Talks
 Wednesday, April 16 | 11:00AM | Satellite's Role in Digital Signage
During this educational session, find out how satellite networks provide a reliable and efficient delivery vehicle for advanced in-store media - helping you increase revenue per customer visit and lower employee training costs. Satellite provides efficient multicast capabilities to support digital signage, commercially licensed music, business TV, two-way video, and more. Find out how organizations like yours are leveraging the benefits of satellite for delivering their digital media applications. Speaker: Glen Katz, Spacenet | 12:00PM | Checklist: Top 10 Questions for Your Digital Signage Technology Vendors | 1:00PM | Consumer Touch Points Elevated Through Interactive In-Store Media
Traditional ways in which retailers have touched their customers and how digital signage and interactive kiosks have taken that to a different level Speaker: David Roscoe, Founder & CEO - ADFLOW Networks | 2:00PM | All About Digital Signage Software: The Foundation of Your Signage Network
Content is king for any digital signage network, but content is useless unless it can be scheduled, distributed, displayed, and reported on. That's the role of digital signage software, the foundation of any signage network. In this session, learn about the key features, capabilities and technology to look for in a best-in-class digital signage software solution, and hear case studies about leading businesses that have effectively leveraged digital signage software in successful network deployments. Speaker: Robert Ventresca, Vice President of Marketing - Netkey | 3:00PM | Brand Infiltration: Capturing Consumer Attention with Digital Moments-of-Truth
Let's face it. Marketing today isn't what it was yesterday. Consumer behavior is changing. People are more familiar with digital POP at retail. Digital signage is gaining acceptance as a medium in its own right. And savvy marketers know the value of creating unique digital network content that is driven by retail objectives instead of throwing a handy thirty second spot on your in-store signs. The benefit is a substantial variation in potential for ROI. Jacquelyn Corbett Cyr, Chief Operating Officer with Espresso Brand InfiltrationTM, shares a unique approach to the traditional understanding of consumer behavior, and explains how signage companies that focus on the user experience can provide premium value to their clientele Speaker: Jacquelyn Corbett Cyr, Chief Operating Officer - Espresso Brand Infiltration | Thursday, April 17 | 11:00AM | Digital Signage Content - Best Practices
Keith Kelsen, CEO of The MediaTile Company, will deliver an enlightening presentation on content best practices for digital signage broadcast networks. With more than 3 decades of experience in Digital Signage, Broadcasting and Production Mr. Kelsen will highlight the top 5 Do's and Don'ts in content and playlist creation, and scheduling, with specific examples for Banking, Retail, Corporate Communications and other signage networks.
Speaker: Keith Kelsen, CEO - MediaTile | 12:00PM | Audience measurement: A central factor for Revenue Generation Across Advertisement Based Networks
Speaker: Ralph Dauria, Director of Sales, Western Region - TruMedia | 1:00PM | Technology Convergence: Digital signage, kiosks, and customized customer communications
Speaker: John Ochoa, Director of Business Development, Digital Signage | 2:00PM | Digital Signage in an Integrated Media Plan |
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